Market research to the success of a new business Essay

Market research to the success of a new business - Essay Example The market research processes help the entrepreneur of the venture to gather relevant information regarding the external business situation based on which he or she can take the suitable marketing and management decisions for the business. The carrying out of a suitable market research can be done through the internal personnel of the company as well as through a third party market research company. Whatever the avenue of the market research is, the results of a market research are expected to add value to the probability of success of the business in the market through an understanding of the external factors that are likely to affect the success as well as the continuity of the business Market research is an essential strategic management tool for the creation of a feasible business plan that would enable a new business venture to initially create a place for itself in the highly competitive business segments and to thrive in the market in the long run as well. Market research conducted for a start up venture is essentially the process of becoming knowledgeable and gathering information about the target market of a new business (Malhotra, 2002). A market research process may serve four types of primary objectives which are Predictive: The predictive view is aimed at analyzing the future trends, opportunities, risks and requirements of the market which helps the company to decide on its priorities and set its objectives and strategies. Descriptive: The descriptive view of market research considers the explanation and description of the existing market situations and aims at identifying the core reasons driving the present market condition (McDonald, 2007). Market research helps a business to understand the context for the new business, accurately define and target the appropriate customer segment, verify whether there is an advantageous level for demand for the products and/or services of the business in the selected market, collect

What are some of the problems of interpretation that face historians Essay

What are some of the problems of interpretation that face historians who wish to use visual sources like that of woodcuts and illustrations on pamphlets etc at the time of the reformation - Essay Example e would include the language used, the typefaces used, the quality of the printing, a lack of context and a failure to understand the ideas expressed because understanding of science and religion was rather different from what it is today. There may also be symbolism which is lost on a modern audience. There are such things as the way the meanings of some words have changed over time. Also some words have dropped out of use entirely. Spelling was not as fixed as it was later, so there may be occasions when, even if the writing can be clearly read, it is possible to misread a word. Calvin published his great work first in Latin in 1536, and later in his native French in 1541. We are no longer used to such a formal style, nor to sentences which may extend over eight lines at times, even if we are familiar with modern academic style. We can therefore find ourselves either skipping passages, or needing considerable time in order to unravel the argument , as well of course needing to know the context, which in this case was that many had been falsely accusing Calvin. Printing was still in its relative infancy. Books were expensive, and even the printing of leaflets would have been relatively more expensive than today. Much of this expense was in the initial setting up of the page, but paper would also have its own cost. It was therefore common to cram as much as possible onto a page, with writing being in a very small font. There is also the fact that Reformers and the papacy might interpret certain Biblical ideas in very different ways, and unless the source of the pamphlet or image is known it can be hard to know which ideas it is trying to put across. Is the image meant to show Rome as the seat of all evil for instance? Is this what the Reformers were really saying? Were they out to destroy the church or just to bring about necessary change? The language used. Often reformation documents were written in German or in Latin. As well as this there is the matter